MERCADEO Versión en español
ANA: President Trump Election Might Impact Marketers
Manuela Walfenzao| 10 de noviembre de 2016
Donald Trump, presidente electo de EE UU
“Right now there are more questions than answers as to how the new administration will oversee the advertising world” said on Wednesday 9th the Association of National Advertisers (ANA) in a post titled What the Election Means for Marketers regarding Donald Trump’s election to the presidency. ANA referred to six key points that the industry should look at, from tax reform to filling the Supreme Court vacancy with a justice deciding over Federal Communications Commission’s (FCC) recent privacy rules for internet service providers. According to ANA, tax reform could impact the advertising community to change the tax code to end the immediate write-off of all advertising expenses and to amortize 50% of these expenses over 10 years. “This proposal would impose a $169 to $200 billion increased burden on the ad community during that period alone” says ANA’s text. The appointments of the White House team, the leadership of the key Executive Branch agencies and of the Chairs and Commission of regulatory agencies is also important according to ANA. Recently the FCC passed major new extraordinarily restrictive privacy rules for Internet Service Providers (ISPs) over the opposition of the two sitting Republican Commissioners, and “there may be attempts to roll back this rule either legislatively, through new regulations, or through the courts.” “Because this election was largely personality driven, there is no clear policy mandate impacting our area” said ANA. However, the association hopes that Trump’s broad business experience will lead him to understand the value that advertising plays in the U.S. economy. ANA exhorted its members to work in reaching out to the new leadership.
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