MERCADEO Versión en español
Americans recognize Coca-Cola as the 2014 World Cup Official Sponsor
Patricia Molina| 8 de julio de 2014
Hispanos son quienes tienen mayor interés en la Copa FIFA 2014
According to the latest research by YouGov Omnibus, when respondents were asked which brands they thought to be the FIFA World Cup official sponsors, 21% of Americans recognized Coca-Cola immediately and 19% mentioned McDonald’s. Adidas was recognized with 16%, the same percentage that mistakenly identifies Nike.Latinos showed wider recognition of Coca-Cola’s sponsorship with 36% and McDonald’s with 27%.Percentages are highest among those who have watched a FIFA World Cup: Coca-Cola with 48%, Adidas, 45%, and McDonald’s, 40%. These brands remain to stay as the most renowned. In turn, Castrol shows 4%, Kia Motors, 5%, and Johnson & Johnson, 6%, as they were companies recognized amongst all Americans. In general, 36% of Americans can identify correctly at least one World Cup official sponsor.Another important piece of information was that 31% of Americans are interested in this sports event; however Latinos are a lot more interested in the World Cup. 68% say they are interested in the 2014 World Cup, 59% have watched the matches, and 90% (from those who have already watched) will keep on watching.For further information, visit: {YouGov Omnibus;http://research.yougov.com/news/2014/06/24/world-cup-sponsors}.
