Manny Ruiz, founder and creative director of Hispanicize announced the multicultural agency ALMA, as an official sponsor of social networks of the annual event that this time will be held from March 16th to 20th in the city of Miami.”ALMA is being the leader in implementing social networking programs for numerous front-line customers, and we are proud to have them exposing their experience as an important part of the advertising industry of the Hispanic market,” Ruiz said.As part of the sponsorship, ALMA will host a panel on Social media lab, a licensed tool that advises marketers on how to handle online conversations with Hispanics. In addition, idea men from the multicultural agency will share their work experience in the online Hispanic community, with recent projects such as: McDonald’s, State Farm, and Rosetta Stone, among others. More recently, ALMA helped to launch of TheFactsNow.com a Tumblr site for Tobacco Free Florida for the prevention of smoking in adolescents.”Hispanicize celebrates Latino and highlights innovative trends through a very successful and influential event and we could not find a better opportunity to engage in the growing Latino presence online,” Luis Miguel Messianu said, President and CCO of ALMA.The next edition of Hispanicize expects more than 2,100 of the most influential Latino professionals of the nation in the industry of blogs, journalism, music, marketing, film and business.
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