MERCADEO Versión en español
Alma together with Goodyear and History announce winners of Kilómetros de historias
Patricia Molina| 25 de febrero de 2014
The young men Miguel Peña of Mexico and Rodrigo Paes of Brazil were selected by popular vote as winners of Kilómetros de Historias, a successful multimedia contest that was an absolute magnet for TV viewers. Both winners received, from the History TV channel and Goodyear, a spectacular trip to where they would most like to go in this world.In this singular project, History and Goodyear joined forces to bring viewers and participants this unique experience, whose basic goal was to present the dreams of ordinary people and the road they must travel to continue creating their own history. The contest attracted close to 8 million visits to the website, created exclusively for Kilómetros de historias.The success of Kilómetros de historias is proof of the influence a good idea can have said Luis Miguel Messianu, president and CCO of the multicultural ad agency Alma. Seeing the results and viewers reaction, we feel proud to have led this initiative of Goodyear with History.We feel very satisfied with the excellent response to the contest. For Goodyear it has been really exciting to engage the consumer and get to know the stories from different countries and cultures said Jaime Szulc, president of Goodyear Latin America.Were so pleased to have carried out this successful multiplatform project with the support of Newlink, who worked with us in perfect synch said Santiago Herrera, VP of advertising sales for History.The finalista videos can be seen until March 24 on {TuHistory;tuhistory.com/kilometrosdehistorias}.
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