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ALMA Sweeps Away The CLIO Awards For The Hispanic Market
Manuela Walfenzao| 11 de septiembre de 2017
Con la pieza Spanish Lessons lograron crear un gran caso de éxito a partir del social listening
The agency ALMA triumphed at the 58th edition of the CLIO awards with eight accolades—four gold—all for their campaign for the Netflix series Narcos. LatinWorks and Dieste also won a trophy each. Spanish Lessons, the campaign for the Netflix series Narcos, was the big winner with four awards: two gold in the Digital/Mobile category and Commercials (between 30 and 60 seconds), and two silver in Social Media and Single Platform Campaign. Spoiler Alert won two gold, one in Product Launch; and Episode Leak, a gold in Single Platform Campaign. Spanish Lessons also obtained a nomination in Brand Development. ALMA also obtained two nominations for Help Kenya, Not Kanye for Crowdrise, one in the Crisis & Issues Management, and another in Digital/Mobile. LatinWorks won bronze in the category Multicultural for its campaign Ponle Acento for the Major League Baseball, that was also nominated in Integrated Campaign. Dieste received bronze for Put It Down for Apple Sport Chevrolet in Streaming/Downloadable Content. For its part, LAPIZ has a nomination in the category Ambient for its campaign Tequila Cloud for the Mexican Board of Tourism.
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