Los fanáticos de la serie han respondido muy bien al esfuerzo de ALMA
The Hispanic agency ALMA worked, together with Netflix on the creation of the digital campaign for the launch of the second season of series Narcos, that will have its debut next Friday September 2nd. The communicational effort has had several action fronts, including the creation of the microsite Narcopedia, dedicated to the story of narcos. Thursday August 25th they surprised the fans of the series with the special broadcast of the first episode from season two on Facebook live. On the last 12 minutes of the episode, Pablo Escobar interrupted the broadcast, arguing that no one could steal anything from him. Another digital initiative they launched were some very peculiar Spanish classes with the colloquial expressions that are a distinctive feature of Pablo Escobar and the universe of Narcos. The first lesson was the expression Eat shit, the second was Tacaño and the last one explains how to use Muy pilas. ALMA indicated that the audience has shared the material a lot, visited the website and felt attracted by the first episode with the special interaction of the lead character of Narcos.
