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Alma named 2014 Multicultural Agency of the Year by Ad Age
3 de febrero de 2014
ALMA took another step up the status ladder as a leading multicultural agency when the industry magazine Advertising Age named it the 2014 Multicultural Agency of the Year. In 2010 and 2012, the prestigious publication included Alma on its envied A-List, being this the third time in the past five years that the agency has been so honored, consolidating its position as an innovative leader in the multicultural market.”This year’s recognition is close to our hearts” said ALMA president and CCO Luis Miguel Messianu. “It has a special meaning for us as we celebrate our 20th anniversary this week”. “This great recognition gives us reassurance about the path we chose for ALMA; a path focused on the power of ideas, on our people, on constant innovation and thought leadership” said Isaac Mizrahi, senior VP and managing director of Alma.During 2013, ALMA added nine new clients to its portfolio, including the Total Market business for Florida Blue. It was also one of the agencies that won the most kudos in the multicultural segment with a stack of prestigious prizes: two Cannes Silver Lions, an award from the Art Directors Club, three at FIAP, six at the Wave Festival and an Effie. It was also named Agency of the Year by the AAF Mosaic Awards, and won the Project Isaac Award, for Innovation at the Clios. Meanwhile, the agency published Can a Latina Have it All?, a study that got a handsome reception by the industry.
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