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ALMA joins McDonalds, Leslie Grace and Sony Music in the musical: A Little Lovin´
Manuela Walfenzao| 20 de julio de 2015
Leslie Grace, cantante de origen multicultural, protagoniza el musical de McDonald's
The Hispanic agency, ALMA, created the first-ever musical in bachata for McDonald´s, titled A Little Lovin´. Leslie Grace, the young Latino-origin singer is the star in this branded content piece. The goal of the campaign is to link the artist with the fast food brand to approach millennials through music.The musical lasts three minutes and shows the singer sitting in McDonald´s waiting for a good idea for a song to pop into her mind. A McDonald´s employee prompts her to see all the inspiration and happiness around her. Full of dance and colors, they go through all the possibilities the fast food chain offers.In McDonalds we lead with cultural insights and are obsessed with Hispanics. We always strive to tie in to the cultural and connect with the heart of consumers”, said Patricia Díaz, McDonald’s Hispanic Consumer Marketing Director. ALMA proposed the agreement between the restaurant chain and Sony Music to seek Leslie Grace to star in the campaign. In the video they used a version of her song Solita me voy, adapted to the twist on the brand´s slogan Im lovin it which was called A Little Lovin´.The commercial was directed by Daniel Cloud, who has vast experience in musical videos. On this occasion he worked as main talent, director and even took part in the choreography with Tamara Levinson.
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