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ALMA became The One Show finalist for its Green Works piece for Clorox
30 de marzo de 2016
La pieza Species II panda tiene como lema Eliminar la suciedad, no la vida silvestre
The Hispanic agency ALMA stands out as The One Show finalist in two categories, Posters and Magazines, for its Green Works campaign for Clorox. The slogan for the Species II Panda piece is Eliminate dirt, not wild life and its central message is based on taking off those stain dots in floors and clothing, but caring for the environment. “Green Works is a Cloroxs product line that aims to take off those stubborn stains, but is environmental safe. Is a win-win says the post description. Green Works is a Clorox brand categorized as environmentally safe. For the work for Clorox the agency won a bronze Lion in Outdoor in the 2015 Cannes Lions festival. The One Show is a non-profit organization that champions and promotes excellence in advertising and design in all its forms. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. This years awards will take place in NY on May 11.
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