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ALMA and The Community stood out in the Epica Awards 2015
19 de noviembre de 2015
ALMA y The Community brillaron en los Epica Awards 2015
Hispanic agencies ALMA and The Community received several prizes in the Epica Awards 2015, celebrated in Berlin, Germany. ALMA received two golds in the Household Maintenance category for its campaign Fresh vs. Rotten for Glad´s Clorox and for its piece Street music library in the category Professional Products & Services. In a BTL activation, ALMA proved Glad´s efficiency to preserve foods´ freshness longer with Fresh vs. Rotten and came up with a billboard that showed the effectiveness of the product in real time. Street music library, on the other hand, is an intelligent proposal to help street musicians and agencies. The Community took away a gold in the Transport & Tourism category for its campaign Never Stop Riding for the City of Buenos Aires, to promote the new public bicycle schedule. For that same project, the Hispanic agency won the Grand Prix in Cannes Lions 2015, in the category Press/Print. In the Branded Content & Entertainment category, they won a gold for the campaign Donate your shadow for Converse HQ & Brasil.The Epica Award, founded in 1987 and based in Paris, is chosen by more than 40 publishers and journalists specialized in marketing, communication and creativity, and annually publishes a yearbook with all the winners in the the different disciplines: creativity, design, media, PR and digital.
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