MERCADEO Versión en español

ALMA’s Alvar Suñol: There are ideas, that beyond their context, deserve an award

Patricia Molina| 28 de abril de 2014

During more than 17 years, the Spanish Alvar Suñol, has generated good results for both the clients and the agencies, his renowned and wide trajectory confirms this. Suñol was Bassat Ogilvy Madrid’s creative leader, until the beginning of year 2013. Previously, he worked in Mexico, in JWT, during three years, and before that, he worked also for McCann Erickson Barcelona, Grupo Lorente and DDB, where he started as a copywriter in 1995. He has worked for Ford, Volkswagen, Unilever, Kellogg’s, HSBC, BBVA, Nestlé, Schering Plough, Energizer, Coca-Cola, Pfizer, Cadbury Adams and Wal-Mart. He is currently the SVP creative executive head in the Hispanic agency ALMA.This year, he arrived to FIAP as a juror for the Interactive category. Talking to PRODU, he revealed that behind an idea, there must be a great story with incredible results and an extraordinary impact on people. Nevertheless, he wants to keep a certain level of excellence that allows him to think: Why didn’t I do this? Why didn’t I think of this?”.As a critic and protagonist of the advertising industry, he commented that the Latino market is going through a very important moment that involves growth, transformation, evolution and all those adjectives that indicate creativity. Besides, he added that currently, “there is a cultural transformation carried out by ethnical minorities, that there are no longer minorities, such as the Latino market. This is not a quantitative topic that is happening with this phenomenon. It is a cultural influence that is creating a change in the whole world”.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.