MERCADEO Versión en español
Allied Integrated Marketing Expands its Multicultural Services to Three Core Audience Segments
Liz Unamo| 6 de diciembre de 2016
Allied Integrated Marketing incorpora nueva división enfocada en las comunidades LGBTQ
Allied Integrated Marketing, the leading entertainment, culture and lifestyle agency in North America, is developing culturally relevant and rich communication strategies as entertainment companies and brands increase their emphasis on audience-specific campaigns. Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride. Celebrating its five-year anniversary, Allied Hispanic is rebranding to Allied Contigo. Marcella Cuonzo, leader of the division, is being promoted to SVP, and Vanessa Krause is being promoted to VP of Hispanic Field Marketing. Under Cuonzo’s leadership the division has grown very much, designing innovative and pioneering multi-platform campaigns that generate social buzz and increase clients’ visibility through unique strategic activations. Allied Contigo is the only agency with experienced bicultural marketing specialists and bilingual teams on the ground in top U.S. Hispanic markets.Allied Moxy has experienced amazing yearly growth, under Erika Bennett’s leadership. She is currently being promoted to SVP. Bennett has led the growth of the division and at the same time built Allied Moxy’s reputation for producing groundbreaking campaigns that reach the African-American audience to drive box office attendance and viewership on behalf of Hollywood’s top studios and networks. She has expanded Allied Moxy’s service offerings from traditional public relations and promotions to innovative digital and creative content strategies. The company is also launching Allied Pride, which will focus on authentic campaigns that connect entertainment and lifestyle clients with the LGBTQ community. Using Allied’s network, Allied Pride will develop market-specific campaigns that reach LGBTQ communities at the the local and national level.
