MERCADEO Versión en español
Alex Lopez Negrete of Lopez Negrete: We Hispanics are the motor driving the total U.S. economy
12 de marzo de 2014
López Negrete: EE UU vive una nueva realidad en la que ya no existe un mercado general y las minorías de los mercados multiculturales
Alex Lopez Negrete, president of the Hispanic ad agency Lopez Negrete, was one of the moderators invited to take part in the first days sessions of Geoscapes 10th Annual New Mainstream Business Summit.In the discussion entitled The State of the Art in Marketing to Latinos, he was accompanied by Javier Delgado, multicultural marketing director of Walmart; Fabián Castro, senior VP of multicultural marketing at NBCUniversal; and Eliana Murillo, multicultural marketing director of Google.During his presentation, Lope Negrete said the United States is living a new reality, in which there no longer exists a general market separate from the minorities of multicultural markets, but rather all are integrated in a total market. Its undeniable that Hispanics are the driving force behind the total market, both economically and culturally, but now is the time to focus on the how, because we already know the what he said.He signed off noting that when it comes time to define a strategy, tactics are more important than the strategy itself. Strategies are important, but if you cant execute the right tactics, you lose, he said.
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