MERCADEO Versión en español
Aldo Quevedo of Richards/Lerma: We are very excited to be working for such an iconic brand as Bridgestone
28 de julio de 2013
El comercial está protagonizado por iconos del fútbol como Juan Sebastián Verón y Jorge Campos
PRODU presents the new Bridgestone campaign entitled Time to Perform, created by the Hispanic agency Richards/Lerma to position the brand in the premium tire category throughout Latin America.The raw material for the Richards/Lerma strategy is passion the passion Latin Americans feel for soccer. The campaign will also allow the tire maker to take full advantage of its Copa Bridgestone Libertadores sponsorship, not only to raise brand awareness but also to demonstrate the technology behind Bridgestone tires.The commercial dubbed Grip Grass uses humor to show consumers how powerfully Bridgestone Potenza tires can grip the road, even in the regions most difficult conditions. The spot also features the celebrity flourish of soccer icons Juan Sebastian Veron and Jorge Campos.We are very excited about the positive results we received from the creative testing before the launch, and the feedback we continue to receive said Ramiro Pineda, brand, advertising and promotion manager at Bridgestone Latin America. Richards/Lerma has been a great partner, helping us naturally integrate Bridgestones sports marketing initiatives with our products unique attributes. We look forward to creating more great work with Richards/Lerma in the near future. Aldo Quevedo, creative director at Richards/Lerma, replied, We at Richards/Lerma are very excited to be working for such an iconic brand as Bridgestone. They have a superb product, and this was a great opportunity for us to let consumers know about it in a creative and unexpected way. Plus, it was awesome to work with Juan Sebastian and Jorge! We expect great results in Latin America from this campaign.
