Aldo Quevedo of AHAA: We’re very pleased in AHAA with the results of our alliance with FIAP and Circulo Creativo

Aldo Quevedo, creative director of Richards/Lerma and honorary president of AHAA, talked with PRODU about how the association with FIAP and Circulo Creativo worked out at their joint conference.“It was an interesting moment because we want AHAA to be the authoritative voice of the Hispanic market, and there’s no better proof of authority than the ability to attract the top marketing people to the conference” Quevedo said.“On the creative side we’re associated with the Circulo Creativo to bring together these two angles – the Hispanic market and the Latin American/Spanish market – all at the same conference”.As honorary president of AHAA, Quevedo believes that one of the big challenges is to have AHAA no longer seen as a once-a-year conference in Miami but as an organization that people talk about all year long. “We want to launch regional projects, so that in the future we’ll have more conferences in New York, in Los Angeles, in other words, wherever there’s a Hispanic agency that is a member of AHAA we’ll have either a social or professional event” the executive said. “We’re very pleased with the results of our alliance with FIAP and the Circulo Creativo, and though it was pretty complex getting to where we are, I think it was a good idea – the execution was good and the response was even better. In a few days we’re going to meet and talk about what we learned, and from that point we’ll resume conversations with FIAP and the Circulo and invite them back again” he said.