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Alberto Calva of LatinWorks: It Was Amazing To See The Inner Workings Of The U.S.H. With Such Talented And Experienced Jurors
Liz Unamo| 13 de octubre de 2017
En las piezas para Beyond Hispanic se pedirá la participación de dos creativos hispanos
Alberto Calva, Creative Director at LatinWorks, shared his views with PRODU after serving as a juror for the 6th edition of the U.S.H. Idea Awards. “It was amazing to see the inner workings of U.S.H. with such talented and experienced jurors – I even consider some of them teachers. We were also lucky to have Humberto Polar, a great moderator with incredible expertise, as president of a jury that came up with such a great list of winners” he said. Calva shared his satisfaction for LatinWorks’ third place in the festival’s Top Five Ideas competition for Major League Baseball’s Ponle Acento campaign. “The greatest highlight of this multiple award winner is that it was a huge effort that the client approved and continuously promoted. And taking third place at the U.S.H. puts the finishing touch on the success the idea has had all year,” he said. Among the prizewinning pieces, Calva noted the timeliness of Anomaly’s work for Johnnie Walker. “The jury was very clear about which were the five ideas that should make the Top Five,” he added. He mentioned the controversy regarding the Beyond Hispanic category. “There was a very interesting discussion about what makes a piece Hispanic or non-Hispanic. It’s very difficult to determine those boundaries, so what they did was to open the category to all agencies that had at least two Hispanic creatives working on the campaign,” he said.
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