MERCADEO Versión en español
AHAA’s Aldo Quevedo: We attracted many clients this year and that’s important for we don’t want keep talking to each other only
1 de mayo de 2014
Quevedo: Me da mucho gusto el buen performance que hemos tenido en el festival de FIAP, el mas importante de la región
AHAAs president Aldo Quevedo, and creative head of Richards Lerma, spoke with PRODU as he shared his balance on the final day of Thinking under the influence conference, held in partnership with FIAP and Círculo Creativo.Its been three exciting days. I believe the goal was accomplished: the industry spoke during the conference. Besides, we enjoyed a great deal of media coverage that normally wouldnt come, as well as new faces from different countries, which pleases us a lot, commented Quevedo.As for client presence, the creative head was pleased for the participation from brands like Chrysler, Kraft, Wells Fargo, Havaianas, among others. We attracted many clients this year and that’s important for we don’t want keep talking to each other only, he added.Regarding the results of USH Idea Awards, Quevedo stated that the pieces showed the progress of creativity in the Hispanic market. Furthermore, he was pleased to see that from the best five ideas, two were pieces for brands. At the end of the day, thats what we all want to do, making companies investing in the market be also recognized. In addition, he also elaborated on his opinion about the partnership between AHAA and FIAP for the second year in a row. The fact that FIAP came to Miami was very good for us and we are also pleased to have them here, not only as a partner but also as a key element in organizing the conference, he ended.
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