Luis Balaguer, CEO y fundador de LatinWe, será uno de los invitados especiales
AHAA: The Voice of the Hispanic Market announced that top Hispanic influencers will attend AHAA 20/20: The Future in Focus. Wednesday, April 20th, Luis Balaguer, CEO and founder of LatinWe, will share the stage with other Hispanic leaders in the digital scope in the Nobu Eden Roc Resort in Miami to lead the debate on the art of marketing with influencers and how brands can obtain more organic results through these partnerships.Together with Balaguer will be Juan Pablo Zurita, outstanding personality in Vime and Snapchat, with more than 7.39 million followers on social media; and Ariadna Gutierrez, Miss Colombia 2014, who was mistakenly proclaimed Miss Universe in 2015 and in consequence, became a social network celebrity. Raúl García, two-time Emmy award winner, will be the moderator of this session.AHAA says the credibility of digital influencers in the current market will continue to increase, therefore it is key for marketers to carefully choose the right influencer who can create a sense of community and trust between consumers and a brand. The 2016 AHAA Annual Conference will also have presentations on demographic disruption, native advertising, ad blocking, and digital advertising fraud, and will include a strong roster of great executives and representatives of the creative industry.
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