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AHAA awards McDonald’s with the Marketer of the Year 2014 prize
Patricia Molina| 29 de abril de 2014
Today, Wednesday April, 30th, at 12:45pm in Miami, AHAA (The Voice of the Hispanic Market) will award McDonald’s for its legacy of being a pioneer enterprise in the Total Market approach and for putting the ethnical consumer in the heart of the companys strategies. “During decades, multiculturalism has been the center of all the initiatives of McDonalds,” Aldo Quevedo, AHAAs president, commented. “Their commitment to lead with ethnical perspective ensures that all of their business units have this vision, and this was key to get the unanimous vote of AHAAs Administrative Council to award McDonalds as Marketer of the Year. Their approach in Total Market has been centered and effective, even before this concept was born,” he added.During the last decades, Mc Donald’s has clearly shown their commitment with the multicultural marketing since its very beginning, through their corporate culture and their product innovation based on investigation and ethnic trends. In this sense, Mc Donald’s is one of the first companies to support all the marketing initiatives for Latinos.The award ceremony happens during the annual conference organized by AHAA, which gathers the most important names of the marketing industry in three days and offers a vision and an inspiration about how Hispanic people and multicultural markets are influencing the companies growth, popular culture and marketing strategies.
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