MERCADEO Versión en español
AHAAs Linda Gonzalez: All the media are part of our world
Patricia Molina| 29 de abril de 2014
Linda González, presidente suplente de AHAA y presidente de Viva Partnership
Linda Gonzalez, AHAA chair-elect and Viva Partnerships president, after the La Voz del Marketing Hispano (The Voice of Hispanic Marketing) conference, with a radiant look of success, talked to PRODU to express her emotion for the reached goals in the different talks presented during the event. Gonzalez explained that approximately three years ago, AHAA decided to change radically to show its new profile. It is no more than the presentation of new searches and professionals stories that could talk about their best practices. “We wanted to listen to the experiences of well-known experts that consider their companies are changing due to the Hispanic market,” she added. AHAA is the perfect opportunity to expose who is doing it better and to explain what is going on in the multicultural market. “Companies or businesses are working because Latinos are looking for new content and entertainment windows,” Gonzalez expressed, who also added that they are highly qualified to choose the best speakers with the intention that they share their knowledge. This year, on its 17th edition, AHAA offered the public a wide range of experiences that contribute to companies to know a new context called Total Market, a trend that is changing the marketing world. “Everything has its part in this puzzle ( ) The Hispanic market is influencing the general market and vice versa, both are benefitting each other,” Gonzalez ended.
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