MERCADEO Versión en español
Africa names International Agency of the Year by Advertising Age
9 de febrero de 2014
Marcio Santoro, copresidente de Africa
Advertising Age recently announced its selection of Africa as International Agency of the Year. With the vote of the magazines editors, the agency won the highest tribute in its history, an honor that in turn illustrates the quality of Brazilian advertising.The criteria for the selection took into account the agencys growth, the creativity of its campaigns, its spirit of innovation and the contribution it makes to the success of its clients businesses. “Every year Ad Age selects an outstanding International Agency of the Year to honor and this year Africa stood out for its growth, creativity and the effectiveness of its work said Abbey Klaassen, associate publisher of editorial and audience at Advertising Age. Africa consistently helps push the limits of creativity of its clients.”Usually we only perceive that a day has been historic after much time has passed. But right now, we know this is a historic day for Africa and for Brazilian advertising. That’s why today is a holiday here at Africa” said Nizan Guanaes, founding partner at Africa.”This award shows how Brazilian advertising delivers an extremely high-quality product to advertisers and consumers. It’s a recognition of global impact, which only increases our confidence for the future was the view of Marcio Santoro, co-president of Africa.For his part, Sergio Gordilho, general creative director and co-president, said that “Africa was born out of a dream, a big dream. In a market with so many great agencies, there’s no room for small dreams. Over the last eleven years, we’ve made many of our dreams come true, but we could never imagine that this dream would take us so far”.
Diario de Hoy
Noticias relacionadas (1)
12 de diciembre de 2013
Banco Itaú recrea el sorteo de la Fifa en un nuevo comercial creado por Africa