MERCADEO Versión en español
Aflac opens new horizons with an original commercial in Spanish
Patricia Molina| 9 de octubre de 2014
Aflac abre sus horizontes con su nuevo comercial original en español
The leader supplier of voluntary insurance in the United States, Aflac, announced on October 9th, the launch of its first original TV commercial in Spanish. The spot entitled Heights will be aired nationally on major brands of Spanish-speaking television in late November. Although the main insurance company had issued four commercials in Spanish to date, these were just adaptations of pieces originally carried in English. Heights is the first commercial for Aflac designed from scratch with the Hispanic audience in mind.”We continue to find an upward trend in the number of insured, and interest and complementary benefits of the Hispanic market,” Michael Zuna, Executive VP and Director of Marketing for the company, said. “Aflac understands that the Hispanic audience has different needs, different priorities and a slightly different form of communication. In our new campaign, we are speaking directly to this important market with messages that can more easily relate to rather than the translation of our campaigns in English to their language,” he added. In addition to the TV ad, the advertising proposal will support the integration of various elements such as local radio in select markets, digital banners, online video and more.Click {here;http://globalmessaging1.prnewswire.com/clickthrough/servlet/clickthrough?msg_id=7821409&adr_order=1087&url=aHR0cDovL3dkbDI4LnN0cmVhbWhvc3Rlci5jb20vYWZsYWMvdmlkZW8vMjAxNC8wOV9zZXB0ZW1iZXIvd2luZG93X3dhc2hlci5tcDQ} to download and watch the new commercial.
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