MERCADEO Versión en español
Advertising women leaders launch TIME’S UP/ADVERTISING
Liz Unamo| 12 de marzo de 2018
Times Up Advertising
To pave the way for every industry to ensure safety and equality for women employees,a group of over 150 top female advertising executives announced the launch of TIME’S UP/ADVERTISING, the first official spin-off of the TIME’S UP movement, created in late 2017 by women in the entertainment world as a way to do something about inequality and injustice in the workplace.“As women in senior leadership positions in advertising, we agree we have the power to change this business we love until it looks more like the industry we want to lead” the executives said in an open letter titled Hey, Sisters, We Know, published on the TIME’S UP website.TIME’S UP/ADVERTISING´s mission is to drive new policies, practices, decisions and tangible actions that result in more balanced, diverse, and accountable leadership; and create cultures of equality within ad agencies.The advertising executives propose actions that include creating solutions that work, starting with examining the processes and policies that have failed women, identifying and mentoring people representing diversity across the board and who are ready to become agency leaders, and adopting progressive agency training and education that brings this discussion and its solutions out into the open in agencies nationwide.TIME’S UP/ADVERTISING will hold community gatherings on May 14 in New York, Chicago, San Francisco and Los Angeles.
