Del Fa will receive the award on Thursday, October 19th, 2017
Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced five industry leaders will join its new Chair Gonzalo Del Fa, president of GroupM Multicultural, as the newest members of the CMC Board of Directors. Natalie Boden, founder & president of BODEN, Izzy Gonzalez, head of cross platform sales for CNN en Español, Pete Lerma, principal & founder of Richards/Lerma, Steve Mandala, president of advertising sales and marketing for Univision, and Rafael Urbina, chairman & CEO of VIX will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist. “As the new CMC chair, I couldn’t be more proud of the team we have assembled to advocate for increased multicultural investment, as we are on the verge of a demographic tipping point in 2020, and move brands into more modern ways of thinking about culture,” said Del Fa, who was elected in February to succeed Isaac Mizrahi, co-president and COO of ALMA, as chair and began his two-year term as chair on October 25.
CMC ofrece guía completa para aprovechar al máximo el mercadeo cultural
