MERCADEO Versión en español
ADamigo to release its RFPpronto to help advertisers with their digital campaigns
Patricia Molina| 16 de abril de 2014
ADamigo estrenará su RFPpronto para ayudar a publicistas con sus campañas digitales
ADamigo has just announced a new part of its platform, which will allow clients a faster way to choose websites where to place their digital advertising campaigns. RFPpronto is currently on beta trial and it will be available by the end of April, 2014. With RFPpronto, advertisers may choose all the first class digital portals to help simplify the RFP process. Besides, it will allow certain brands to meet the following specifications for any advertising campaign: Geotargeting, demographic segmentation, mobile advertising chances and Ad type, which allows choosing or looking for multiple kinds of digital ads. ADamigo is going beyond their competitors. Instead of offering just CPM (cost per a thousand impressions), they are serving their clients through the development of direct advertising campaigns, which allow for greater control over the websites on which the ad will be placed, and creation of more than one brand safe environment to the advertiser. Currently, ADamigo has deployed a team to help their clients with direct advertising campaigns that will use tools like RFPpronto in order for a campaign that will have a robust performance to get to the US Latino market.
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