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Ad Council Launches “Belonging Begins With Us” Campaign
Liz Unamo| 6 de diciembre de 2020
Campaña Belonging
The Ad Council today launched Belonging Begins With Us, a national campaign dedicated to fostering a more welcoming nation where everyone feels that they belong, regardless of their background or where they were born. The effort is supported by a broad coalition of foundations, corporations and non-profit organizations working to strengthen connections and promote belonging in communities across the country.Created pro bono by ad agency Pereira O’Dell, the public service advertisements (PSAs) feature a new cover of the 1968 hit song “Walk a Mile in My Shoes,” recorded exclusively for the campaign by Lake Street Dive. The song and powerful visuals remind audiences that we all know what it feels like to be left out—and for people who moved to this country, that feeling can last more than a moment. By highlighting this shared emotional experience, the creative sparks empathy and build stronger bonds between everyone who calls America home.”Belonging Begins With Us reminds us that we all have the power to make others feel safe and welcome in our communities,” said Lisa Sherman, Ad Council President and CEO. “We are grateful to our partners for helping us all build more meaningful connections in our neighborhoods, cities and towns, regardless of background or country of origin.”
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