Thierry Grenot, VP ejecutivo de Ipanema Technologies
Last year Facebook was blocked in 67 percent of companies, while in 2013 it is only blocked in 52 percent. The video website YouTube is blocked in 43 percent of companies, a 17-percent drop from 2012. Similarly, the social network Twitter was blocked in 50 percent but this year is shut out of only 42 percent of firms. Gmail and Hotmail are available in 75 percent of companies.Social media offers great benefits for business so the trend of IT leaders to relax their controls is likely to be welcomed. The challenge for those IT departments now though is to ensure that social media traffic is managed effectively and the performance of business critical applications is guaranteed said Thierry Grenot, executive VP at Ipanema Technologies. An explosion in employees accessing YouTube video or sharing photos across Facebook is likely to result in far greater demands being placed on company networks and there needs to be a way to prioritize the application traffic that really matters to user productivity.Globally, the blocking of social networks is more common in the United States, where 69 percent of companies block Facebook, a considerable difference from Britain with 53 percent. The COO of Easynet Global Services, Adrian Thirkill, noted that any application that delivers a productivity improvement, with a sound business case, must be adequately supported by the IT department.
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