MERCADEO Versión en español

4a’s Announces Partnership With 51tocarbonzero (51-0)

Liz Unamo| 19 de septiembre de 2023

Logo 4As

The 4A’s (American Association of Advertising Agencies), the leading U.S.-based advertising and marketing communications trade association, today announced a partnership with London-based climate success platform 51toCarbonZero (51-0) to help the 4A’s member agencies establish their carbon footprint. 51-0 helps companies measure, analyze and report their carbon footprint and create accountable transition plans to accelerate their journey to achieve net zero.”Incorporating sustainability into agency decision-making should be an imperative across the advertising and marketing industry today. This partnership is an important step forward in supporting 4A’s members in being part of the global solution to address climate change,” said Marla Kaplowitz, President and CEO, 4A’s.”We’re thrilled to announce this partnership with 51-0 in conjunction with Climate Week NYC 2023. Our commitment to walking the walk around sustainability efforts and helping our members do the same for themselves and their clients is unwavering. This partnership will offer 4A’s members discounted access to a powerful, cloud-based tool to understand their Scope 1, 2 and 3 emissions and help them make measurable progress toward their net-zero journey,” added Alison Pepper, EVP, Government Relations & Sustainability, 4A’s. “With the recent passage of California’s historic emissions disclosure law and efforts by the Securities and Exchange Commission (SEC), it’s clear that lawmakers and regulators see the importance of companies establishing baseline carbon footprints, and then working to reduce those numbers.””This partnership marks a transformative moment in the advertising world. Historically, agencies faced obstacles in advancing toward net-zero goals due to limited expertise and resources. Starting today, agencies gain access to the powerful and cost-efficient 51-0 platform, empowering them to kickstart or accelerate their journey towards net zero. Crucially, they also gain the invaluable support of our team of climate experts, ready to provide all the technical guidance needed. With a universal tool and a common language within the 4A’s member ecosystem, we can now create the transparency, accountability, and tangible progress toward net-zero that advertisers have been calling for,” said 51-0 CEO and co-founder, Richard Davis.The 51-0 platform will streamline the process for the 4As to create an audit-ready carbon footprint, craft a credible net-zero plan and deliver real progress. All data is accessible through a user-friendly interactive dashboard and can be swiftly exported to generate reports in line with the disclosure standards expected by advertisers and investors. Going beyond measurement, the platform offers decarbonisation recommendations and a set of tools to engage employees and monitor progress. This empowers companies to genuinely work towards achieving net-zero emissions.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.