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2017 Toyota Corolla Promotes La Banda competition in Univision
Manuela Walfenzao| 27 de octubre de 2016
Banda CNCO asociada a Toyota para filmar su video musical
The 2017 Toyota Corolla will be promoting multi-platform guest experience featuring digital, on-air and social elements, in order to share with the public, the journey of contestants through the reality entertainment competition, La Banda, produced by Univision Network. “Toyota recognizes the power of music to connect people together” said Nancy Inouye, National Media Director at Toyota. The automobile brand will drive the action by creating special moments with the contestants, such as Corolla car-a-oke with the show’s Co-host and TV Presenter, William Valdés. The group CNCO also partnered with Toyota to create a music video with the Corolla playing a starring role, directed by Creative Director Carlos Perez, who has worked with Ricky Martin and Marc Anthony, among others. Fans will be voting through a live online poll on Toyota Latino’s Facebook page for what they feel should be the video’s closing scene at the end of October. The whole video could be seen on VEVO channel -CNCO’s official page- and on Facebook. Via Univision Conecta app, fans can keep track of their favorite groups, access exclusive content, and engage with the show in real-time. The app also allows fans to collect with Toyota miles on the journey to the finale, the highest score will win an autographed CNCO poster each week.
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