MERCADEO Versión en español
20 Companies Commit to Spend at Least 2% of Their Total Annual Media Budgets in Black-Owned Media through GroupM’s Media Inclusion Initiative
Liz Unamo| 9 de junio de 2021
Gonzalo Del Fa GroupM
GroupM announced that an inaugural group of 20 clients has pledged to spend at least two percent (2%) of their total annual media budgets in Black-owned media companies through the firm’s recently introduced Media Inclusion Initiative (MII). The Media Inclusion Initiative, a program within GroupM’s Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on Black-owned media. A firm 2+% commitment from this initial consortium of clients, including AARP, adidas, Citizens, Danone, DoorDash, Ferrara, General Mills, L’Oréal USA, Mars, MGA Entertainment, Mizkan America Inc., maker of RAGÚ, Nestlé, No7 Beauty Company, Pernod Ricard, Pharmavite, maker of Nature Made vitamins and supplements, Ring, Target, Tyson Foods, Uber, and WW International, Inc., will deliver sizable impact in the makeup of a more representative ecosystem. These public commitments come in tandem with private allocations and ongoing discussions with additional clients in conjunction with the 2021 upfronts. “Today’s bold commitment by our GroupM clients is essential to advancing diversity, equity, and inclusion across the media landscape,” said Gonzalo del Fa, President, GroupM Multicultural. “Investing in the Black-owned media companies of today and the future, is at the core of the Media Inclusion Initiative. We plan to continue to work with all our clients to identify further ways to do just that.”
