Rolando Figueroa, head of Marketing for US Hispanic and Latin America at Zee Entertainment / Zee Mundo
A year after its launch in the Hispanic market in September 2016, Zee Mundo is looking for operators that will allow his entrance in Latin America. That is what Rolando Figueroa, head of Marketing for US Hispanic and Latin America at Zee Entertainment / Zee Mundo said.
“Fairs like Natpe are the entry door to Latin America, which is our focus. We have knocked the door of big operators and, backed by market research, we have seen that the material we are presenting is very different from what the general audience is used to watching. This has caused a positive impact to present different things. It is a massive but optimal quality channel,” he explained.
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