Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
The U.S. Hispanic community has a new way to access Spanish-language programming from the U.S., Latin America and Spain as DIRECTV introduces Yaveo, a Spanish-language over-the-top streaming entertainment service available to anyone in the U.S. with an Internet connection (first on PCs, MACs and Android devices, closely followed by iPhone, iPad, Xbox 360, and other devices). The service is $7.99 a month, with the first month free, and neither a DIRECTV satellite subscription nor a contract will be required.Yaveo customers will access thousands of hours of programming including exclusive and hard-to-find content from the U.S., Latin America and Spain, the latest On Demand movies, as well as popular TV shows, childrens programming, novelas, music and documentaries. Customers will also have the ability to stream live sports and entertainment channels such as beIN Sports en Español, Cine Sony Televisión and ¡HOLA! TV with more to be added soon.Yaveo gets DIRECTV into the OTT business and were excited to start with a compelling Spanish-language service targeted to the Hispanic community. Well learn a great deal, use the findings to grow and improve the Yaveo platform and expand our OTT offering over time, said Paul Guyardo, Chief Revenue and Marketing Officer.Yaveo will carry programming from a variety of content providers and networks, including but not limited to: beIN Sports en Español, Nick en Español, Canal 22, Pasiones, Canal Once, RCN, Caracol, TMN (The Movie Network), Cine Sony Televisión, Tr3s, El Garage, Univision suite of networks, ¡HOLA! TV, Video Rola and MTV.
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