U.S. HISPANIC
Wurl enables distribution and monetization of RCN Más and MegaNoticias on Roku
Maribel Ramos-Weiner| 25 de agosto de 2021
Joe Fregoso Wurl
Wurl, a world leader in powering streaming TV, has entered into an agreement with RCN Más and MegaNoticias to enable distribution and monetization services on US connected-TV (CTV) platform Roku. Both services are now available on Roku.
RCN Más is a service from Latin America TV created with content from Colombian broadcaster RCN. MegaNoticias is a popular Mexican news channel from PCTV, part of Grupo Megacable. RCN Más and MegaNoticias are represented by Condista.
“Wurl offers Latin American content companies a huge opportunity to enter international markets, including the US, in the connected TV and streaming platform space. The US Hispanic market alone represents over 60 million viewers,” notes Joe Fregoso, director of Business Development, Latin America and US Hispanic, Wurl. “With their launches on Roku, RCN Más and MegaNoticias are paving the way for Latin American content companies to enter the FAST channel ecosystem and start monetizing their services around the world.”
“RCN Más will entertain Roku audiences with top-quality programming from Colombian powerhouse and producer RCN,” said Julián Giraldo, EVP at RCN International.
“The launch of Meganoticias on Roku provides US Hispanic audiences a well-known news brand from Mexico, with trusted and quality reporting, 24/7 in Spanish, covering the most relevant events on the ground from the news site,” said Jorge Alejandro Tanaka, Managing Director of MegaNoticias.
“We appreciate WURL’s invaluable support in the development of two new streaming channels for the US Hispanic market, MegaNoticias and RCN Más, offering diverse news and general entertainment viewing options for this important consumer segment,” said Kevin Cross, distribution executive from Condista.
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