ENGLISH

Winter Horton of Liberman Broadcasting: Estrella TV is growing year to year

Maribel Ramos-Weiner| June 7, 2013

Winter Horton, COO of Liberman Broadcasting

PRODU spoke with Winter Horton, COO of Liberman Broadcasting, during Estrella TV´s Upfront in New York. “We have lots of new things coming up this fall, new programming consistent with our strategy where we create and produce our programming inside the United States and we cater specifically to the U.S. Hispanics. One ofthe biggest announcements that I’m going to present tonight is the introduction of Myrka Dellanos to our news team. She’ll be hosting our newscast later this summer, and into the fall, we will be launching her own show En Exclusiva con Myrka Dellanos, which will be a kind of in-depth show where Myrka will be spending time with the newsmakers of the day. We are looking forward to having Myrka Dellanos on our team,” says Horton. Horton commented that Estrella TV is doing great in terms of ratings. “We are growing year to year. We launched several new programs very recently, including a great nigh time show called Noches con Platanito, starring Platanito,that is a big hit down in Mexico. We are very proud of the performance of that show. All inall, we are up across key demos throughout the day and the prime time. We are very happy with the performance so far,” he added. Horton said Estrella TV has grown its audience and, with this year’s Upfront, the network is looking to grow its revenues substantially. Mr. Horton has been with Liberman Broadcasting over 16 years.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image