Michela Giorelli de Discovery Networks
“Our team of creatives got excited with the idea of adapting formats to make them remotely and since we are real-life entertainment leaders, we had to reflect about this moment,” said Michela Giorelli, VP, Content Production and Development for Latin America at Discovery Networks Latinoamérica/USH. That is how the virtual cooking competition Chef a Domicilio appeared for Discovery Home & Health.
Giorelli highlights several lessons learned from the pandemic: being more agile, adaptation capability, and achieving greater authenticity. “The audience loved seeing celebrities in their homes. The fact that it was real, not in the studio with participants wearing makeup,” said Giorelli.
Now, they are developing in four Latin American countries, a production in which they closely follow the stories of doctors in two Mexican hospitals, one in Peru, and another in Brazil. “It is a hybrid project in which doctors tell us about their everyday lives in the challenges posed by the pandemic. But we also have cameramen inside the COVID area”.
They state that they are evaluating the start of docuseries like Mexicánicos, looking for ways to reduce the crew by hiring people with double tasks and shooting more outdoors.
Giorelli also said they are developing a renovation space with the most relevant designers in Latin America, in which they help families renovate spaces related to the situation of the pandemic: a place to make a home office or an extra space for a son or daughter who was laid off.
PRODU webinar: Desarrollo y producción de series en pandemia
Con Michela Giorelli VP de Producción y Desarrollo de Discovery Latinoamérica desde MipCancún
Michela Giorelli de Discovery habla sobre el documental Pancho Villa: Se busca vivo o muerto
