WarnerMedia launching HBO Max in LatAm in 2021

WarnerMedia announced that Johannes Larcher will join the company in August as Head of HBO Max International. He will report to Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International Networks.

Larcher will be responsible for the international rollout and management of WarnerMedia’s direct-to-consumer product HBO Max, which launched successfully in the U.S. on May 27, 2020.

His first focus will be the launch in Latin America, which is expected in 2021.

Larcher will work closely with Whit Richardson, president, WarnerMedia Entertainment Networks, Latin America and Priya Dogra, President, WarnerMedia Entertainment Networks, EMEA & APAC.

Gerhard Zeiler said: “I got to know Johannes as a passionate entrepreneur. His leadership skills, together with his strong direct-to-consumer and digital experience, international business foundations, and tech expertise give him the perfect background to drive the growth of HBO Max beyond the United States.”

Johannes Larcher said: “Living at the crossroads of digital technology and content, I’m thrilled to help create unforgettable entertainment experiences for consumers in international markets and make HBO Max an indispensable streaming service around the world.”