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WAPA TV: We continue to be on top as far as audience numbers in Puerto Rico

November 27, 2012

Nielsen, the company that measures audience, positioned WAPA TV in Puerto Rico at the top of the list within most-watched programming among all demographics between October 14 and November 15. The channel officially occupies more than 63% of the spots among the first 30 programs ranked. “Once again, WAPA is considered a public favorite, and we owe it to the innovation, the programming that we offer and all the effort and passion that we put in each local production that we do. But what we’d like to emphasize most is the appreciation we have for the public that supports us daily,” said Jimmy Arteaga, VP of Programming and Promotions for WAPA TV. Within the household demographic, the channel obtained 21 of the first 30 spots in terms of audience rank. In Women 18 to 49, it maintained its leadership with 19 of 30 programs. Within the same period, WAPA TV received 25 out of 30 for Men 18 to 49. Persons from 18 to 49 tuned in to 24 of the first 30 programs. From Monday to Friday among Households, WAPA TV counted on 29.8% of audience share, out-delivering Univision and Telemundo, which reached 22% and 18.3% respectively. In Women 18 to 49, the network reached 26.5% of audience share while Univision held 21.2% and Telemundo 19.2%. Among Men 18 to 49, WAPA reached 31.4%, Telemundo 12.5% and Univision 14.9%. Persons from 18 to 49 received 28.5%.

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