Carmen DiRienzo, president and CEO
Continuing its rapid expansion in the U.S. Hispanic market, Vme announced that it has signed a contract with The Nielsen Company to be a nationally rated network as of January 2011. Coupled with this, the 3-year-old network also announced that it is now available in 10.2 million Hispanic households further solidifying its position as the 4th largest U.S. Hispanic broadcaster of any kind.Vmes extensive distribution is comprised of 40 digital affiliate broadcast channels in the biggest Hispanic markets, offering over-the-air distribution of the network along with basic cable carriage in those same markets. Plus Vme has nationwide satellite distribution in the basic and Hispanic packages of both DirecTV and DISH, as well as coverage via Verizon FiOS and AT&T U-verse. This combined distribution brings Vme into nearly 80 percent of all U.S. Hispanic TV households.Vme is really striking a chord with our viewers. We know from our ongoing Simmons data that Vme viewers are different, desirable and often not watching other Spanish networks. This provides opportunities to reach an unduplicated set of viewers. We are pleased to become rated by Nielsen and move into this next phase for our network, our advertisers and our viewers, stated Carmen DiRienzo, president and CEO.
