Victor Kong, VP of Digital Media of the Cisneros Group
The Cisneros Group of Companies announced the initiation of their new business enterprise, RedMas, a leading Hispanic Mobile Ad Network and Mobile Studio. Red the Spanish word for network, and Mas -the acronym for Mobile Ad Studio, marks the business progression of LatCel. The new name and business focus reflects the companys broader product and service offering.Our evolution as a company and value offering translates to RedMas and represents our commitment and focus on mobile advertising for the affluent Hispanic market, stated Jorge A. Rincon, CEO of RedMas.RedMas is an integral part of the Cisneros Groups commitment to be at the forefront of the industry and the progressive digital world, a part of the business strategy envisioned by Adriana Cisneros de Griffin, vice-chairman and VP of Strategy. In addition to providing a comprehensive reach in mobile advertising network, RedMas will focus on current and prospect partners with the design and development of mobile strategies, which include building mobile sites in HTML5 and mobile applications for various mobile operation systems, such as Android, IOs, Windows, Symbian, and tablets.RedMas reflects our new focus on advertising, we are increasing the level of investment in the company because we strongly believe that the Hispanic mobile market represents a great opportunity for all brands to establish a strong link with their existing and potential customers, emphasized Victor Kong, VP of Digital Media of the Cisneros Group.Mobile serves as a key source of connectivity within the Hispanic community with 93% using it regularly. Almost 68% of Hispanic adults download mobile apps, and 24% of Hispanic adults perform online searches via their mobile phones, 71% more than the 14% of non-Hispanic adults and 50% more than the 12% of adults in general.
