Viacom announced the launch of BET Play, its first-ever direct-to-consumer, subscription video on demand (SVOD) application for the adult audience.BET Play is the latest addition to the Viacom Play Plex suite of mobile TV apps, which offer smartphone and tablet users access to the best content from all of Viacoms international TV brands, anytime and anywhere. The streaming app will give fans in 100 countries access to BETs signature award shows, television series, documentaries, standup comedy, entertainment news and legendary musical performances.”We’ve seen incredible interest in, and uptake of, our Play Plex suite of apps, which have completely exceeded our expectations, said Bob Bakish, president and CEO, Viacom International Media Networks (VIMN). These products give our audiences the content they want, how they want it, and offer VIMN the flexibility to adapt to a particular market, partner or brand’s needs.BET Play has an innovative, intuitive design and a user-friendly, video-first interface, offering hundreds of current long form episodes from sixteen global franchises. The app, which will be available for US$3,99, also features a live linear feed of BET Soul, R&B, Neo Soul, Alternative Soul, Classic Soul, relative Hip Hop, and Caribbean music.First launched in the fourth quarter of 2015, the Viacom Play Plex apps are available to launch in every one of the 180 international territories in which Viacom owns and operates TV channels. To date, Play Plex apps are available in more than 40 markets.
