U.S. HISPANIC
Viacom appointed Brendan Yam as VP and general manager of Viacom Digital Studios International
Miryana Márquez| 14 de agosto de 2018
David Lynn
Viacom International Media Networks (VIMN) appointed Brendan Yam as VP and general manager, Viacom Digital Studios International (VDSI), a new unit focused on creating, distributing and monetizing digital content for Viacom’s flagship brands outside of the U.S.
This appointment and formation of this new division further increases Viacom’s investment in short-form, digital native content. Yam will report to Katherine Liu, VP senior of VIMN, Strategy and Business Development, and Kelly Day, president, Viacom Digital Studios (VDS).
“Viacom has prioritized reaching digital-first audiences, and with over 3.1 billion cumulative subscribers in more than 180 countries and territories, our international youth audience is key to delivering on Viacom’s goals,” commented David Lynn, president and CEO, VIMN. “I’m confident that with Brendan’s passion for and knowledge of the digital, mobile and social landscape he and his team will elevate our short-form business and drive engagement around the world.”
Yam will manage new business development and commercial opportunities related to international short-form, including branded content and licensing deals, and content and platform partnerships. With three production hubs, this new unit will create original digital series, topicals, co-commissions and complementary shorts with a pipeline that includes VIMN, VDS, Telefe and Porta dos Fundos.
“Viacom Digital Studios International will be fully aligned with our U.S. business as we provide a compelling pipeline of content that can be localized and commercialized around the world,” explained Kelly Day, president, Viacom Digital Studios. “Like, our flagship brands, we will maximize our international content pipeline as well, taking internationally originated content and making it available to our audiences in the U.S.”
Yam previously served as VP, Multiplatform for MTV and Comedy Central International, and Head of Business Development for Digital.
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