José Antonio Espinal, COO of Somos TV
VeneMovies, the 24 hour commercial free channel of contemporary movies originally in Spanish, produced by Somos TV, completed its strategy of presence ON multiple platforms with the launch of its mobile applications, which NOW allows access to the online channel service in an appropriate design for last generationS cellular telephones.With this initiative, VeneMovies (and next the toddlers and preschool channel Semillitas) covers the new platforms that Hispanics/Latinos make so much use of, according to market research results. VeneMovies is present today in the Internet through THEIR website {www.venemovies.com}, on *social networks *Facebook and Twitter, in the video portal Youtube,* and now also in a fast and convenient way on* cellular phones.We have been developing this strategy of presence in new media and platforms *for a while, to give* our audience a first class service not only in our content, but also in providing access to our news (RSS feeds) and blogs everywhere. Our strategy to maintain VeneMovies at the front of innovation,* not only in an on* air look and with our promotional pieces, but also in the necessary tools to promote the channel in all the ambiances says José Antonio Espinal, COO of Somos TV.With the purpose of informing its audience of these services, the channel will air an attractive commercial, that along with the promotion of Video on Demand will increase the visibility to these two key features of the popular film channel.
