U.S. HISPANIC
Univision´s Premio Lo Nuestro reached 7.3 million Total Viewers 2+, who tuned-in to all or part of the three-hour airing
Maribel Ramos-Weiner| 19 de febrero de 2016
The 28th annual edition of Premio Lo Nuestro Latin music awards on Thursday, February 18th, positioned Univision as the No. 2 network for the seventh consecutive year among Adults 18-34, outperforming CBS, NBC and FOX on this night. Broadcast from 8pm to 11pm, Premio Lo Nuestro reached 7.3 million Total Viewers 2+, who tuned-in to all or part of the three-hour airing. Thursday nights telecast of Premio Lo Nuestro delivered an average audience of 3.7 million Total Viewers 2+, 1.9 million Adults 18-49 and 932,000 Adults 18-34 while also positioned Univision as the No. 4 network for the entire night among Adults 18-49, out-delivering NBC by +52%. In fact, this years edition of Premio Lo Nuestro was the fourth most-watched program on all of television with more Adult 18-34 viewers than the entire original line-ups on NBC (You, Me and Apocalypse, The Blacklist and Shades of Blue) and FOX (American Idol) as well as original airings of ABCs How To Get Away With Murder and CBS Life in Pieces, Mom, 2 Broke Girls and Elementary.Furthermore, the 28th annual edition of Premio Lo Nuestro on Univision averaged more Hispanic viewers among Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audience of the latest editions of the American Music Awards and Country Music Awards.
Diario de Hoy
Noticias relacionadas (13)
1 de febrero de 2013
Univision will air 25th anniversary edition of Premio Lo Nuestro a la Música Latina
15 de junio de 2012
Univision appoints Rachel Gross as senior VP of Event Marketing
16 de febrero de 2012
22 de febrero de 2011
5.5 million Total Viewers 2+ followed Premio Lo Nuestro on Univisión
25 de enero de 2011
Angélica Vale and Jaime Camil host Univision´s Premio Lo Nuestro 2011