U.S. HISPANIC
Univision’s 14th annual edition of Premios Juventud delivered an average audience of 2.6 million Total Viewers 2+
Maribel Ramos-Weiner| 7 de julio de 2017
The star-studded award show reached 7.9 million Total Viewers 2+, who tuned in to all or part of the three-hour live simulcast airing on Univision and Galavisión
This year’s 14th annual edition of Premios Juventud, themed Apostando por el Futuro positioned Univision as the No. 1 broadcast network for the tenth consecutive year on this night among both Adults 18-34 and Persons 12-34, out-delivering ABC, CBS, NBC, FOX, and CW.
The star-studded award show reached 7.9 million Total Viewers 2+, who tuned in to all or part of the three-hour live simulcast airing on Univision and Galavisión. Univision was also the No. 1 Spanish-language network for the entire night, out-performing its closest competitor by double-digit margins among Total Viewers 2+ (+96%), Adults 18-49 (+95%), Adults 18-34 (+90%) and Persons 12-34 (+98%).
“Premios Juventud’s social good focus and new categories resonated with our young and dynamic audience this year. These ratings results are a testament of our continued commitment to deliver the best-in-class programming that unites music’s top icons and emerging artists as well as spotlights our Agents of Change, all under one roof,” said Univision’s president of Music, Jorge “Pepo” Ferradas.
The live telecast of the youth award show delivered an average audience of 2.6 million Total Viewers 2+, 1.3 million Adults 18-49, 592,000 Adults 18-34 and 766,000 Persons 12-34.
Premios Juventud attracted more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34 than the latest editions of the major English-language music award shows such as American Music Awards, Billboard Music Awards, Country Music Awards and the Video Music Awards.
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