ENGLISH

Univision signs its largest single-agency deal with Starcom USA and Tapestry

May 15, 2012

Starcom USA and its multicultural agency Tapestry have announced a finalized 2012 to 2013 Upfront deal with Univision Communications, making it the largest single-agency Upfront deal ever conducted by Univision. The deal will take a video neutral approach, encompassing all of Univision’s properties, which include two network broadcast networks, three rated cable channels, local TV and radio stations, and Univision’s online, mobile and social video destinations.“This deal emphasizes that the shift happening in the marketplace is real — one that mirrors the changing demographics of this country and the new American reality that the Hispanic boom is driving” said David Lawenda, president of Advertising Sales and Marketing of Univision Communications Inc. “Starcom USA and Tapestry recognize that Univision provides an effective solution to balance their clients’ media plans and deliver all target consumers in today’s multicultural and bilingual nation. Univision delivers extraordinary levels of engagement with a young, tech-savvy audience and marketers are actively re-balancing their media plans to tap into the growth that only Univision offers.”According to Mike Rosen, president of Activation at Starcom USA, a key element to the deal is breaking down the walls between traditional TV and digital video.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image