U.S. HISPANIC
Univision prepares live-stream for advertisers May 12
Maribel Ramos-Weiner| 30 de abril de 2020
Steve Mandala
Univision will make a one-hour presentation on video streaming for advertisers and publicists, with the purpose of showing how they are supporting clients and brands to adapt to this new environment. The event will be Tuesday, May 12 at 2pm.
The presentation will have two phases and will be under the responsibility of Steve Mandala, president of Advertising Sales and Marketing at Univision Communications Inc. (UCI), which together with other leaders, will provide the state of the business and reveal new primary research with Nielsen on Hispanic consumers and advertising in Spanish.
The main communication media companies in the US have been forced to suspend their traditional upfronts after the impact of the coronavirus pandemic.
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Diario de Hoy
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