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Univision Communications Inc. and Twitter announced a partnership in the U.S. to better serve the Hispanic community, which will span across Spanish-language sports, news and entertainment content.
This collaboration includes Univision’s content for the 2020 U.S. Elections, select highlights of the world’s top soccer properties, and the buzziest real-time Red-Carpet events. The official announcement was made at Twitter #NewFronts in New York on Monday, April 29, 2019.
The Univision and Twitter content deal may include live coverage and highlights for the 2020 Elections, select highlights from two of the world’s top soccer properties Liga MX and UEFA Champions League, Latin music award shows coverage of Premios Juventud and Premio Lo Nuestro.
The deal also includes must-see reality-television moments with La Reina de La Canción, the search for the next Latin female superstar, and Mira Quién Baila (MQB).
“We are always looking for innovative ways to engage with our increasingly digitally-connected audience and Twitter is a great platform for fostering conversations around major cultural moments and passion points,” said Sameer Deen, Chief Digital Officer, Univision.
“This comprehensive collaboration highlights Univision’s unique ability to connect with the U.S. Hispanic community across some of the most relevant and influential conversations happening on Twitter, said Laura Froelich, Head of U.S. Content Partnerships at Twitter.
