U.S. HISPANIC
Univision leads 27 straight seasons
Maribel Ramos-Weiner| 24 de septiembre de 2019
Jessica Rodriguez Univision
Univision will finish the 2018/2019 season as the most-watched Spanish-language television network in primetime for the 27th consecutive time among Adults 18-49 and Total Viewers 2+.
During the 2018/2019 season, Univision is averaging 549,000 Adults 18-49 and 1.3 million Total Viewers 2+.
The strong 52-week performance has positioned Univision alongside ABC, CBS, NBC and FOX among the top five broadcast networks, and ahead of cable networks such as USA, TBS, TNT, Bravo and A&E with Adults 18-49. Additionally, Univision is attracting an average audience age of 46, which is 11 years younger than that of the major English-language broadcast networks – ABC, CBS, NBC, FOX, and The CW – in primetime.
“We are honored to be the chosen destination for the Hispanic American audience for nearly three decades. We recognize how important it is to innovate in order to stay in tune with the constantly evolving tastes of our viewers and are delighted that our investment in more diverse genres and stories has struck such a positive chord. The early results have been terrific, and we are excited to continue to deliver the content that our audience craves,” said Jessica Rodríguez, CMO and president of Entertainment for Univision.
The new content strategy has generated a historic 27th straight victory for Univision in primetime, and, even more so, continued the tradition of outperforming the Spanish-language competition on the weekend and in Total Day.
Univision’s weekend primetime lineup featuring world-class soccer and the network’s Domingos en Familia programming block, highlighted by Mira Quién Baila All Stars, Nuestra Belleza Latina, and Pequeños Gigantes, performed well with audiences on Saturday and Sunday night. The slate positioned the network among the top-rated broadcast networks in a competitive environment and led Univision to a double-digit audience advantage over Telemundo on both Saturday (8pm-11pm) and Sunday (7pm-11pm) night among Total Viewers 2+ and Adult 18-49.
Univision continues to be the No. 1 Spanish-language network in Total Day for the 27th consecutive season, out-delivering Telemundo with double-digit audience advantages among Total Viewers 2+, Adults 18-49 and Adults 18-34. Additionally, Univision is delivering more Total Viewers 2+ and Adults 18-49 than Telemundo across key dayparts, including Early Morning, Daytime, Early Fringe, and Late Fringe.
