U.S. HISPANIC
Univision: Developing our digital brands with content different from what is offered on the traditional screen
Maribel Ramos-Weiner| 8 de enero de 2015
Emilio Aliaga, VP of Digital Content of Univision Communications
Emilio Aliaga, VP of Digital Content of Univision Communications, told PRODU the company is developing its brands in the digital arena and growing them with different content from what is offered on the traditional TV screen. This is the case of successful franchises like Despierta América, Nuestra Belleza Latina, and even the new Va Por Ti.As part of our digital strategy, we have developed our main properties. For Despierta América, we have specific digital corners such as Ponte Bella Con Jimena, which are a series of capsules that were very successful online and were later taken to TV. We also did the Despierta América reality DespiertaAmérica#ElReality: 10 episodes that reveal everything that goes on behind the scenes of the show, said Aliaga. Another digital product is the five-episode webseries Preshow NBL.com, which launched on January 2nd. Nuestra Belleza Latina will launch Sunday January 18th. Aliaga also explained the origin of Novelas Xpress, one of the most recent projects under his supervision. This new arm of the digital business of Univision, in association with Televisa, comes to replace the DVD business. DVD is a dying format. Content lives on and is migrating to the digital format. Televisa generates this second option, a more condensed format of its greatest hits, formerly called Video Romances, and we now renamed it Novelas Xpress, he added.
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