Vincent Sadusky de Univision
Following the performance of the musical star, Pitbull and his most recent song, I Believe That We Will Win, Vince Sadusky, CEO of Univision Communications Inc., the company’s 2020 virtual Upfront.
“We are offering an unprecedented format for these unprecedented moments we are living. I promise an excellent show as usual. But I want to take a moment and reflect on current events. As the leader of Hispanic media, Univision has always been a company with a clear mission: inform, empower, and entertain Hispanics in the US, and in these critical times, we play a more vital role than ever. During the pandemic, we covered stories from the perspective of our Hispanic community and experience. We are the only independent media company focused exclusively on the US Hispanic community. We are different, relevant, and we have marvelous credibility with our audience, which we never take for granted,” added Sadusky.
He highlighted the increasing trend in ratings in news, sports, entertainment, local news, and digital in primetime, “long before the COVID-19 situation”. He explained that on average, Univision channels grew 12% in primetime A18-49 (2019/2020 vs. 2018/2019).
Sadusky revealed that for the third quarter of this year, the acquisition of Univision by the new owners, with whom they are working on the transition and the plan of the first 100 days. “The business continues as usual”.
“The investments we have made in the network´s programming, as well as at a local level, and on digital, has led Univision to end the broadcast season as the network with the greatest growth at a time when practically all the rest of the networks have had declines,” he detailed.
